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As time approaches for annual operating planning, product managers typically face the task of documenting the pricing and launching of new products for the upcoming year. Here are a few reminders to help make that process as successful as possible: Strategy: Are the conclusions and actions of the product team consistent with the overall division’s [...]

I had a very intense discussion the other day with a colleague who was lamenting how everyone seemed to be only focused on getting the cheapest deal and did not value the beauty of his new product. The conversation then moved to his disappointment that the company’s most recently launched R&D efforts were not meeting expectations. [...]

Philip of Macedonia, the father of Alexander the Great, once said, “An army of deer led by a lion is more to be feared than an army of lions led by a deer.”  This is very true when it comes to the world of pricing.  Achieving great pricing success is one of the hardest acts [...]